McKenney Media – Great PEOPLE. Great CLIENTS. Great PROJECTS.

MISSION

To consistently elevate our partners’ position in the marketplace through premium service and innovative solutions, to unlock new opportunities and deliver new levels of success.

ABOUT US

We are expert marketers and event producers who are also passionate members of the equestrian community. We have marketed the biggest brands across entertainment, sports and consumer products, and bring this high level of brand-building sophistication and know how to maximize the potential of our partners in the equestrian space and beyond.

WE LIVE BY OUR VALUES THAT GUIDE US – IT’S WHO WE ARE

INSPIRED

We love what we do – making meaningful connections, breaking new ground and solving problems – and we love making a positive impact on our equestrian community.

COLLABORATIVE

We believe that working together is the best and only way to reveal the optimal solution – from internal teamwork to powerful partnerships with clients.

RESPECTFUL

We treat everyone with respect – from client to intern. We value diverse voices, ideas and opinions.

PROGESSIVE

We are forward-thinking, open-minded and inclusive. We continuously strive to innovate in our work and our way of thinking.

INNOVATIVE SOLUTIONS

We go beyond the expected in equestrian marketing. We unlock the full potential of our clients’ brands through creative problem-solving, innovative technology and best practices.

It’s about combining our intimate understanding of the equestrian space with strategic insight, executional command and the latest in marketing technologies.

BRANDING

The art of aligning what you want people to think about your company with what people actually do think about you company.

STRATEGY

A careful plan or method. chosen to bring about a desired future with keeping business goals in mind.

SOCIAL MEDIA

The use of social media platforms to connect with your audience and build your brand, increase engagement, and drive awareness.

PUBLIC RELATIONS

To shape and maintain the image of a company, organization or individual in the eyes of the client’s communities.

WEB/GRAPHIC DESIGN

Mastery of the layout, font color, font type, logos, pictures and other visual and verbal aspects of an image or website.

ART DIRECTION

Combining art and design to evoke a cultural and emotional reaction.

EVENT PRODUCTION

Elevating awareness and promotion of events prior, during and after the event occurs.

DIGITAL MARKETING

To achieve marketing objectives by applying digital technologies and media.

MEDIA PITCHING

A brief and compelling explanation of a particular issue, news angle or exclusive story to secure media placement.

MARKET ENTRY

A thoughtful and effective strategy to enter a new target market.

GREAT PEOPLE. GREAT CLIENTS. GREAT PROJECTS.